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Consumer behavior

SCHIFFMAN, Leon G.

Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk - 5a ed. - New Jersey Prentice Hall 1994 - 684p

ISBN: 0136690033

LCCN: 658.8 658.3

Subjects--Topical Terms:
Consumer behavior
Motivation research --Marketing
Pesquisa motivacional

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