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Comportamento do consumidor

BLACKWELL, Roger D.

Comportamento do consumidor Roger D. Blackwell, Paul W. Miniard, James F. Engel - 9a ed. - Sao Paulo Pionera Thomson Learning 2005 - 606p

ISBN: 8522104123

LCCN: 658.8

Subjects--Topical Terms:
Comportamento de consumidores--Marketing

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