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Introducao a pesquisa de marketing

MALHOTRA Naresh K

Introducao a pesquisa de marketing Naresh K Malhotra, Ismael Rocha, Maria Cecilia Laudisio, Edman Altheman, Fabio Mariano Borges - São Paulo Pearson Prentice Hall 2005 - 428p

ISBN: 9788587918772

LCCN: 658.8

Subjects--Topical Terms:
Pesquisa de mercado--Marketing

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