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Consumer behavior

Schiffman, Leon G.

Consumer behavior Leon G. Schiffman; Leslie Lazar Kanuk - 5th ed. - Englewood Cliffs Prentice Hall 1994 - 684p.

ISBN: 0-13-66900-3

Subjects--Topical Terms:
Motivation research: Marketing
Consumer behavior

Universal Decimal Class. No.: 658.8

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