UCM

Marketing Management

Kotler, Philip

Marketing Management Analysis, Planning, Implementation, and Control Philip Kotler - 9dh ed. - New Jersey Prentice Hall International, Inc. 1997 - 789 p.

0-13-261363-8


Gestão de Marketing

658.8

Universidade Católica de Moçambique - Rua Marquês de Soveral, 960, Palmeiras II, Beira, Moçambique

Tel (Central): (+258) 23 313 077 - Fax: (+258) 23 311 520 - Email: reitoria@ucm.ac.mz - Web: www.ucm.ac.mz