Estrategia de Marketing (Record no. 12132)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00603nam a2200205u 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100525|||||||||||||||||||||||||||||eng|u |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 658.8 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8589384543 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 9 (RLIN) | 6729 |
| 245 10 - TITLE STATEMENT | |
| Title | Estrategia de Marketing |
| Remainder of title | Estrategia de Marcas. Capiturando Mindshare. Conquistando Mercados |
| Statement of responsibility, etc | Jack Trout |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1ª ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | São Paulo |
| Name of publisher, distributor, etc | M.Books do Brasil Editora |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 129p |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 205 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Item type | Books |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tradução: Cessia Maria Nasser |
| 9 (RLIN) | 6730 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Nampula - Educação e Comunicação | Nampula - Educação e Comunicação | 25/05/2012 | 3 | 658.8 | 86282 | 21/02/2020 | 06/10/2016 | 25/05/2012 | Books |