Services Marketing (Record no. 24429)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120126t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072471425 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 9 (RLIN) | 1109 |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| Remainder of title | integrating customer focus across the firm |
| Statement of responsibility, etc | Valarie A. Zeithamal |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3the ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | Mcgraw Hill |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 668p. |
| Other physical details | |
| Accompanying material | |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | |
| Type of unit | |
| Size of unit | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | administracao |
| 9 (RLIN) | 737 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Not For Loan | Reference | Pemba - Faculdade de Gestao de Turismo e Informatica | Pemba - Faculdade de Gestao de Turismo e Informatica | Reference | 26/01/2012 | 658.8 | 101669 | 26/01/2012 | 1 | 26/01/2012 | Books |