Marketing essencial (Record no. 28071)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140129b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-85-7605-982-0 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing essencial |
| Remainder of title | Conceitos, estrategias e casos |
| Statement of responsibility, etc | Philip Kotler; Kelvin L. Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Sao Paulo |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 432p. |
| Other physical details | |
| Dimensions | |
| Accompanying material | |
| Type of unit | |
| Size of unit | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Administracao |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Not For Loan | Reference | Beira - Economia e Gestão | Beira - Economia e Gestão | Reference | 29/01/2014 | 658.8 | 2071547 | 29/01/2014 | 1 | 29/01/2014 | Books | |||||
| Universal Decimal Classification | Not For Loan | Reference | Beira - Economia e Gestão | Beira - Economia e Gestão | Reference | 29/01/2014 | 658.8 | 2071548 | 29/01/2014 | 2 | 29/01/2014 | Books | |||||
| Universal Decimal Classification | Ordered | Reference | Beira - Economia e Gestão | Beira - Economia e Gestão | Reference | 04/05/2014 | 1 | 658.8 | 2146098 | 14/08/2015 | 3 | 04/05/2014 | Books | 17/06/2014 |