Marketing essencial (Record no. 28967)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00459nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140512b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-85-7605-982-0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing essencial |
| Remainder of title | Conceitos, estrategias e casos |
| Statement of responsibility, etc | Philip Kotler e Kevin L. Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5ª ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Sao Paulo |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 432p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Administracao |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KELLER, Kevin L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Reference | Nampula - Educação e Comunicação | Nampula - Educação e Comunicação | Reference | 12/05/2014 | Salvador Ernesto Cumaio | 2700.00 | 5228 | 6 | 658.8 | 2146177 | 21/02/2020 | 05/04/2019 | 12/05/2014 | Books | |||||
| Universal Decimal Classification | Reference | Nampula - Educação e Comunicação | Nampula - Educação e Comunicação | Reference | 12/05/2014 | Salvador Ernesto Cumaio | 2700.00 | 5228 | 5 | 658.8 | 2146178 | 21/02/2020 | 06/09/2018 | 12/05/2014 | Books | 2 |