O plano de marketing (Record no. 30664)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00477nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141006b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-85-346-0638-7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | WESTWOOD, John |
| 245 ## - TITLE STATEMENT | |
| Title | O plano de marketing |
| Remainder of title | Guia pratico |
| Statement of responsibility, etc | John Westwood |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2ª ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Sao Paulo |
| Name of publisher, distributor, etc | Pearson Makron Books |
| Date of publication, distribution, etc | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 275p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Administração mercadológica |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Planejamento estratégico |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Checked out | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Reference | Nampula - Educação e Comunicação | Nampula - Educação e Comunicação | General Stacks | 06/10/2014 | Livrarias Conhecimentos | 1365.00 | 3 | 1 | 658.8 | 2205412 | 21/02/2020 | 22/04/2017 | 06/10/2014 | Books | ||||||
| Withdrawn | Universal Decimal Classification | Reference | Nampula - Educação e Comunicação | Nampula - Educação e Comunicação | General Stacks | 06/10/2014 | Livrarias Conhecimentos | 1365.00 | 1 | 1 | 658.8 | 2205413 | 21/02/2020 | 17/11/2015 | 06/10/2014 | Books | 26/01/2016 | P2016 | |||
| Universal Decimal Classification | Reference | Nampula - Educação e Comunicação | Nampula - Educação e Comunicação | General Stacks | 06/10/2014 | Livrarias Conhecimentos | 1365.00 | 658.8 | 2205414 | 21/02/2020 | 06/10/2014 | Books |