Marketing 4.0 (Record no. 49814)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230606b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-85-431-0533-8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing 4.0 |
| Remainder of title | Do tradicional ao Digital |
| Statement of responsibility, etc | Philip Kotler,Hermawan Kartajaya, Iwan Setiawan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Rio de Janeiro |
| Name of publisher, distributor, etc | Sextante |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 208p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Economia Digital. Relacoes Humanas |
| 760 ## - MAIN SERIES ENTRY | |
| Edition | KARTAJAYA, Hermawan |
| 760 ## - MAIN SERIES ENTRY | |
| Edition | SETIAWAN, Iwan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Reference | Beira - Economia e Gestão | Beira - Economia e Gestão | General Stacks | 23/05/2023 | 658.8 | 22082383572 | 06/06/2023 | 1 | 06/06/2023 | Books | |||||
| Universal Decimal Classification | Reference | Beira - Economia e Gestão | Beira - Economia e Gestão | General Stacks | 23/05/2023 | 658.8 | 22082383573 | 06/06/2023 | 2 | 06/06/2023 | Books | |||||
| Universal Decimal Classification | Reference | Beira - Economia e Gestão | Beira - Economia e Gestão | General Stacks | 23/05/2023 | 658.8 | 22082383574 | 06/06/2023 | 3 | 06/06/2023 | Books |