Desafios da globalização: casos de estudo empreendedorismo, comunicação, estudo de marca, estudo de mercado, reputação e gestão da mudança, ferramentas de apoio a gestão marketing as pme (Record no. 50058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00860nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230801b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-972-592-384-9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BROCHADO, Ana Oliveira |
| 245 ## - TITLE STATEMENT | |
| Title | Desafios da globalização: casos de estudo empreendedorismo, comunicação, estudo de marca, estudo de mercado, reputação e gestão da mudança, ferramentas de apoio a gestão marketing as pme |
| Statement of responsibility, etc | Ana Oliveira Brochado, Joaquim Caetano (Coord), Jorge Cobra, José Manuel Fonseca, Miguel Nuno Portugal (Coord), Miguel Varela, Nuno Goulart Brandão, Orlando Fontan, Sandra Miranda |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Vol, 3. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lisboa |
| Name of publisher, distributor, etc | Escolar Editora |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 249p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Globalizacao |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | CAETANO,Joaquim |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | COBRA,Jorge |
| 711 ## - ADDED ENTRY--MEETING NAME | |
| Meeting name or jurisdiction name as entry element | FONSECA,Jose Manuel |
| 720 ## - ADDED ENTRY--UNCONTROLLED NAME | |
| Name | PORTUGAL,Miguel Nuno(Coord) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Reference | Extensao Xai-Xai | Extensao Xai-Xai | General Stacks | 01/08/2023 | 337 | 22082384009 | 01/08/2023 | 01/08/2023 | Books | |||||
| Universal Decimal Classification | Reference | Extensao Xai-Xai | Extensao Xai-Xai | General Stacks | 01/08/2023 | 337 | 22082384010 | 01/08/2023 | 01/08/2023 | Books | |||||
| Universal Decimal Classification | Reference | Extensao Xai-Xai | Extensao Xai-Xai | General Stacks | 01/08/2023 | 337 | 22082384011 | 01/08/2023 | 01/08/2023 | Books |