000 00376nam a22001337a 4500
008 170403b xxu||||| |||| 00| 0 eng d
020 _a9283111079
100 _aESOMAR
245 _aBelow-the-lie and sponsoring-The use of promotin and spoonsorship in the marketing mix
_cESOMAR
260 _aESOMAR
_bMilan
_c1985
300 _a270p
650 _aMarketing
942 _2udc
_cBK
999 _c39332
_d39332