000			00601nam a22001577a 4500
008			170727b xxu||||| |||| 00| 0 eng d
100			_aRYANS, Cynthia C.
245			_aStrategic planning, marketing & public relations, and fund-raising in higher education: perspectives, readings, and annotated bibliography _cCynthia C. Rayns
260			_aMetuchen, (N.J), USA _bScarecrow Press,Inc. _c1986
300			_a266p
650			_aEnsino superior-Gestao estrategica
650			_aUniversidades-Marketing
658			_aUniversidades-Relacoes publicas
700			_aShanklin, William L.
942			_2udc _cBK
999			_c40254 _d40254