000			00401nam a22001337a 4500
999			_c46116 _d46115
008			200717b ||||| |||| 00| 0 eng d
080			_a82.091
100			_aHolt, Douglas B.
245			_aHow Brands Become Icons _bThe principles of cultural branding _cDouglas B. Holt
250			_aS.ed.
260			_aBoston _bHarvard Business School Press _c2003
300			_a265p. _b _c _e _f _g
942			_2udc _cBK