000 00471nam a22001457a 4500
008 231031b |||||||| |||| 00| 0 eng d
020 _a8534614261
100 _aWIND, Yaram Jerry
245 _aMarketing de convergencia: estrategias para conquistar o novo consumidor
_cYaram Jerry Wind, Vijay Mahajan, Robert E. Gunther
260 _aS. Paulo
_bPearson
_c2003
300 _a323p.
650 _aMarketing
700 _aGUNTHER, Robert, MAHAJAN, Vijay
942 _2udc
_cBK
999 _c51169
_d51168