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Marketing de servicos : pessoas, tecnologia e resultados

LOVELOCK, Christopher

Marketing de servicos : pessoas, tecnologia e resultados Christopher Lovelock, Jochen Wirtz - 5a ed. - Sao Paulo Pearson Prentice Hall 2006 - 412p

ISBN: 9788576050575

LCCN: 658.8

Subjects--Topical Terms:
Marketing--Servicos

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