Marketing de servicos : pessoas, tecnologia e resultados (Record no. 14568)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00642nam a2200217u 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180612084200.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110126|||||||||||||||||||||||||||||eng|u |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 658.8 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788576050575 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LOVELOCK, Christopher |
| 9 (RLIN) | 7949 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing de servicos : pessoas, tecnologia e resultados |
| Statement of responsibility, etc | Christopher Lovelock, Jochen Wirtz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5a ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Sao Paulo |
| Name of publisher, distributor, etc | Pearson Prentice Hall |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 412p |
| Other physical details | |
| Dimensions | |
| Accompanying material | |
| Type of unit | |
| Size of unit | |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 5470 |
| General subdivision | Servicos |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WIRTZ, Jochen |
| 9 (RLIN) | 7490 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Collection code | Shelving location | Source of acquisition | Inventory number | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Nampula - Educação e Comunicação | Nampula - Educação e Comunicação | 23/06/2012 | 10 | 2 | 658.8:338.46 | 89906 | 31/10/2024 | 03/10/2024 | 23/06/2012 | Books | |||||||||
| Universal Decimal Classification | Nampula - Educação e Comunicação | Nampula - Educação e Comunicação | 23/06/2012 | 2 | 658.8:338.46 | 89880 | 21/02/2020 | 28/10/2019 | 23/06/2012 | Books | ||||||||||
| Universal Decimal Classification | Nampula - Educação e Comunicação | Nampula - Educação e Comunicação | 22/04/2013 | 1 | 658.8:338.46 | 87635 | 20/10/2023 | 27/09/2023 | 22/04/2013 | Books | Reference | General Stacks | ORG | 4039 | ||||||
| Universal Decimal Classification | Nampula - Educação e Comunicação | Nampula - Educação e Comunicação | 22/04/2013 | 3 | 658.8:338.46 | 203627 | 16/12/2020 | 03/09/2020 | 22/04/2013 | Books | Reference | General Stacks | SALVADOR ERNESTO CUMAIO | 2800.00 |