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Principios de marketing de servicos : conceitos, estrategias e casos

BATESON, John E.G.

Principios de marketing de servicos : conceitos, estrategias e casos John E. G. Bateson, K. Douglas Hoffman - 4a ed. - Sao Paulo Cengage Learning 2016 - 480p

ISBN: 978-85-221-2388-9

Subjects--Topical Terms:
Marketing de servicos
Comportamento do consumidor
Estrategia
Satisfacao do consumidor

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