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Strategic planning, marketing & public relations, and fund-raising in higher education: perspectives, readings, and annotated bibliography

RYANS, Cynthia C.

Strategic planning, marketing & public relations, and fund-raising in higher education: perspectives, readings, and annotated bibliography Cynthia C. Rayns - Metuchen, (N.J), USA Scarecrow Press,Inc. 1986 - 266p

Subjects--Topical Terms:
Ensino superior-Gestao estrategica
Universidades-Marketing

Index Terms--Curriculum Objective:
Universidades-Relacoes publicas

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