Marketing de lugares : como conquistar crescimento de longo prazo na America Latina e no Caribe (Record no. 50842)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00598nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231024b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 85-7605-063-3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing de lugares : como conquistar crescimento de longo prazo na America Latina e no Caribe |
| Statement of responsibility, etc | Philip Kotler, David Gertner, Irving Rein, Donald Haider |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Sao Paulo |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 340p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Markenting |
| General subdivision | Lugares |
| Geographic subdivision | America Latina, Caribe |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | GERTNER, David |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | REIN, Irving |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HAIDER, Donald |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Reference | Tete - Faculdade de Mineralogia | Tete - Faculdade de Mineralogia | General Stacks | 24/10/2023 | 658.8 | 22082385091 | 24/10/2023 | 24/10/2023 | Books | |||||
| Universal Decimal Classification | Reference | Tete - Faculdade de Mineralogia | Tete - Faculdade de Mineralogia | General Stacks | 24/10/2023 | 658.8 | 22082385092 | 24/10/2023 | 24/10/2023 | Books |